Traverse City Film Festival sponsorship positively impacts arts and culture, and it’s a powerful marketing tool, too. We invite you to join our event and our diverse, passionate, cultured community of film lovers.

Our sponsors make it possible for us to keep the festival and theaters grassroots, focused on the art and love of movies. We’re committed to finding the donation option that works best for you. Ask us about custom and package sponsorships, in kind donations, advertising opportunities, and special experiences, suitable for any budget. We hope you will join our sponsor family!

The festival is:

  • An annual destination for film lovers from all over the world.

  • A carefully programmed showcase of great movies curated by Oscar-winning filmmaker Michael Moore with something for everyone.

  • A place to meet hundreds of filmmakers and thousands of film lovers at screenings, in line, at parties, in restaurants, and around town.

  • An intimate and magical experience forged by the transformative power of cinema in one of the world’s most beautiful waterfront cities.

  • Running year-round at our world-class nonprofit art house movie theaters, the State and Bijou, dedicated to enriching the community through the art of cinema.

TCFF is a 501(c)3 Non-Profit Organization. Read more on our demographics, stats, guests, and beyond! Get an overall look at festival sponsorship in our Filmanthropy Guide.


All Sponsors Receive

  • Tickets to our annual Founders Party which includes a first look at one of our best films as we kick off the festival by thanking our sponsors the Sunday before the festival.
  • Priority online ticket ordering and concierge before our membership and general public ticketing begin.
  • Credentials for special early entry into films and events.
  • Listings in our official program guide and online, and on signage at the sponsored venue or event, when applicable.

Co-sponsorships are available on film screening sponsorships $1,000 and over.

Additional Benefits Based on Sponsorship Level

  • Movie screening sponsors have their name announced and on screen before the movie they sponsor, receive tickets to the movie they sponsor, and tickets to the Founders Party. Special movie sponsorships (Opening Night, Centerpiece, Closing Night) have additional benefits. Plus, if a filmmaker or guest is present at their sponsored film, sponsors will be escorted to the green room to meet them!
  • Film School session sponsors have their name announced before the session they sponsor, receive two regular movie vouchers, and one ticket to the Founders Party.
  • Party sponsors have their name announced and on signage during the party they sponsor, receive tickets to the party they sponsor, as well as the other festival parties.

Sponsorships at Any Amount are available with varying benefits available.

Please ask us about custom and package sponsorships, in-kind donations, advertising opportunities, and special experiences, suitable for any budget.

Read through all sponsorship levels and associated benefits, and sign up online today.

Looking for more information?
Terry Carrithers
Development Director


6 Days | 10 Venues
120,000 Festival Admissions
1 Remarkable Community

150+ Filmmakers & Industry Guests
200+ Screenings and Events
3,000+ Volunteers
300+ Volunteer Managers

35,000 Newsletter Subscribers
50,000 Schedules and Programs Distributed

Unique Web Visitors
3.5 Million Page Views
3,000 Friends of the Film Festival Members

12,500 Twitter Followers
25,500 Facebook Fans
4,700 Instagram Followers

Audiences from Across the Midwest, the US, and the World

Featured Nationally in the New York Times, IndieWire, USA Today, MSNBC, CNN, Hollywood Reporter, and Variety

In-Depth Coverage in Michigan and Regional Media Outlets

75% of attendees rated the Traverse City Film Festival as Excellent, saying they would highly recommend the festival to friends and family (Net Promoter Score)

35% of our audience has attended over 11 festivals, and an additional 35% over five festivals

Typical attendee at the festival sees 8 movies

95% of sponsors are satisfied with the benefits and recognition they receive

State Theatre Listed as the #1 Movie Theater in the World by the MPAA


Keep It Local
Donations of goods and services help us share the things we love and do best here at home with festival visitors and guests. And businesses that offer special festival rates for core festival operations are valued custom sponsors.

Food & Beverages
Delicious local food and beverages ensure the success of these important festival fundraisers, making for the best possible celebrations throughout the week.

Help our visiting filmmakers enjoy their stay with donations to our filmmaker loft and green rooms. Our filmmaker loft is home to a swank bar and lounge, creating a great spot for our guests to relax. Our volunteers and sponsors also set up comfortable green rooms inside each indoor venue to provide a waiting area for visiting festival filmmakers and guests.

Gift Bags for Guests
Help us show off TC with the 100 welcome bags we prepare each year for visiting filmmakers, actors, and industry guests.

In Kind Donations

Food Donations

Libations Donations


Producer Pass
The festival is very appreciative of our supporters who can purchase these special tax-deductible passes for $2,500 each. We have only a limited number available. Passes are non-transferable. Producer Pass holders will receive a special photo credential for entry into movies, parties, and events.

Producer Passes are your ticket to every public screening, party, and event at the festival. A Producer Pass allows you to receive a Sponsor Line card at all indoor venues and to stand in the Sponsor Line, to enter the theater before the general public!

Terry Carrithers
Development Director


Official Schedule Release Guide
Advertising in our late June schedule release announcement guide allows us to spread exciting news about the festival to more than 80,000 people across the region at no additional expense to the TCFF. This highly-anticipated first look at the festival makes it easy for filmgoers to plan the movies and events they want to attend.

Official Program Guide
Advertising in the glossy official souvenir program guide allows us to provide over 25,000 festival attendees with a keepsake that visitors rely on and reference at the festival and as a film guide throughout the year at home.

Contact The Northern Express / The Ticker for information about purchasing ads in our guides.